Burger King’s Twitter Account Hacked to Look Like McDonald’s

From A Hamburger Today

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Yesterday, hackers got a hold of Burger King’s Twitter account and changed it to look like McDonald’s account while flooding it with joke tweets, some with racial epithets and references to drug use.

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The @burgerking account was shut down after about an hour, but came back last night with this cheery message:

Interesting day here at BURGER KING®, but we’re back! Welcome to our new followers. Hope you all stick around!

— BurgerKing (@BurgerKing) February 19, 2013

Burger King also issued an apology last night. From Burger King spokesman Bryson Thornton:

Earlier today, our official BK Twitter Account was compromised by unauthorized users. Upon learning of this incident, our social media teams immediately began working with Twitter security administrators to suspend the compromised account until we could re-establish our brand’s official Twitter page. We apologize to our loyal fans and followers, whom might have received unauthorized tweets from our account. We are pleased to announce that the account is now active again.

The identity of the hacker is still unknown. Just don’t blame McDonald’s:

We empathize with our @burgerking counterparts. Rest assured, we had nothing to do with the hacking.

— McDonald’s (@McDonalds) February 18, 2013

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If you wish you could’ve anonymously posted whatever you wanted to Burger King’s Twitter account, then pretendyoureburgerking.com is for you. Messages posted there get tweeted to @PretendBK.

[via Gizmodo, Adweek]

About the author: Robyn Lee is the editor of A Hamburger Today and takes many of the photos for Serious Eats. She’ll also doodle cute stuff when necessary. Read more from Robyn at her personal food blog, The Girl Who Ate Everything.

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